As of the third quarter of 2021, iOS apps had a retention rate of 13.6 percent after three days from the first download, which tended to decrease to 4.13 percent after 30 days.Īpple and app publishers: is change coming?Īs of June 2022, approximately 94 percent of mobile iOS apps on the Apple App Store were free to download, meaning they operated on ads-based or freemium monetization models for which the 30 percent Apple App Store fee is still required. Gaming apps accounted for 13.70 percent of all the mobile iOS apps hosted in the Store, while business apps accounted for 10.15 percent of all active apps on the platform. The platform is in continuous expansion, with an average of 34,000 apps released per month in the first half of 2022. The Apple App Store, which started with a limited pool of 500 applications, counted around 2.18 million mobile apps available exclusively to iOS users as of the first quarter of 2022.
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